Mostly, Virgin America seems to have misread what travelers wanted most, and what they were willing to pay for. “They had an assumption that consumers would choose product quality over price and convenience and network carriers responded with force,” Hunter Keay, an analyst at Wolfe Trahan & Co., explained to Bloomberg.

Why an Airline That Travelers Love Is Failing | TIME.com

We get the airline we deserve, not the airline we want. 

(via rickwebb)
  1. tedr reblogged this from rickwebb
  2. lindsaykap said: That’s not fair. We get the airline we can afford, not the one that we want.
  3. sciencevsromance said: Huh. I had always assumed that the problem with Virgin America was that they were still vastly undercharging.
  4. rickwebb posted this