Our research has shown that while email marketing volumes have increased substantially, email remains a highly-effective channel for communication,” said Kevin Mabley, SVP of strategic & analytic consulting, Epsilon. “The top performers are those taking advantage of lifecycle triggers to send timely, relevant emails. These marketers are capturing preferences, both explicit through preference centers and opt-in pages and implicit such as web activity, response and engagement activity.
Q209 Email Open Rates Average 22%
Email is boring and old, but IMHO still much more valuabe communication channel than social media.
