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Writing in Wired, Daniel Roth explains that Demand Media uses a three-part algorithm that uses search terms, ad market key words, and content from other media that is already available to decide on a variety of topics that people will be searching for and then quickly gins up the “stories” that will end up on the top of the rankings.

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Made to Order News: Demand Media’s Content Factory - Media Decoder Blog - NYTimes.com (via brooksjordan)

We’ve been passing this article around. It’s like they’re getting their arms around the whole Internet, and big kudos to them to thinking big.