What she and her colleagues found out was that [the number of mentions of a TV show in social media] was not a good predictor of popularity. Volume was more of a trailing indicator than a leading indicator. But Disperson, or what Dina calls Entropy, turned out to be a very reliable leading indicator of popularlity of a TV show. The wider and broader the discussion of the TV show went within online social media, the more likely the show was to become popular.
A VC: Dispersion and Entropy In Social Media
The wider and broader the discussion of the TV show went within online social media, the more likely the show was to become popular.
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take away is that...more people talk about the different facets of a
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