But there’s a fundamental catch-22 here: Reclaiming inventory will only work if Yahoo can sell it. And the reason that Yahoo was willing to hand it off to third-parties in the first place was because it couldn’t sell it.
Yahoo Stops Selling Ads To “Retargeting” Firms - Peter Kafka - Media - AllThingsD
Rafer sez:
Sorry Ross, but you can’t turn back the clock. Time has moved on. Move with it or give up.
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