From an interview with designer/artist/soul searcher Elle Luna:
So I was using Uber all the time in San Francisco, even though I hated the design. And then I went to the Crunchies awards ceremony and at a post-ceremony event, where I was in a ball gown, I saw the CEO of Uber, Travis Kalanick, sitting at the bar. I was three whiskeys deep at this point and I walked up to him and said, “I use Uber all the time and I absolutely hate the app. I think you should bring me in to fix it.” He replied, “Oh, yeah? What are the three things you’d fix about it?” I said, “I’d redo the logo, redo the entire app, and change the rating system.” I think there was something about being in a dress that empowered me to say such things (laughing). And do you know what he said? He said, “Be at the Uber office at 9am on Monday.” I told him I couldn’t do it alone and he said he’d have a team for me.
I thought the offer was bogus, but I went to Uber’s office on Monday at 9am, laughing to myself, and Travis led me back to a project room with two other designers—they were from outside of Uber and he had flown them in from New York! We took on the Uber app and redesigned it in three weeks. In fact, one of the guys he flew in from New York, Shalin Amin, ended up staying on full-time. The app is gorgeous and last night it won the Fast Company 2013 Innovation By Design Awards for the transportation category, beating out Mars Rover and Tesla.
Most people want to be fit, most people aren’t.
Most people want to build a successful business, most people won’t.
Most people want to be the best version of themselves, most people aren’t.
Most people have dreams they want to fulfill, most people won’t.
Everyone wants to quit something, build something, be something, do something. Most people won’t.
How many things have we wanted? How many opportunities have we craved? How many broken things have we wanted to fix?
And how many of those have we shrunk from. Hid from. Or, excused away.
We’re not alone.
Most people won’t.
But every once in a while someone puts themselves out there. Makes the leap. Faces rejection or failure or worse. And comes out the other side. Better. Changed. Bolder.
Most people won’t. Which means those that do change everything.
Currently, it seems that there are two raging nerd camps: 3d printing, and multirotor copters. Currently, both are almost functionally useless. I’ve never seen anything 3d printed worth a god damn, and there isn’t enough aerial photography demand in the world to support the hordes of nerds building copters. I personally think 3d printing is lame and I cant imagine a real use for it. Similarly, I can’t imagine a real use for quad copters, but fuck man, they are super fucking cool. And I don’t think I or anyone else can really articulate it any better.
Because to stand athwart history and cry “Stop” is never enough, something that the inheritors of William Buckley’s legacy have so obviously failed to learn. We’re going to continue tumbling forward, and if we have any hope of steering in the right direction, we need to know more than just why everything is so bad and awful and dangerous. We need to know what’s pushing us forward, what needs and desires we are trying to sate. There’s more going on here than the indulgence of a manipulated craving for snack food. We’re hungry for connection. We live for it.
Yesterday 4chan turned ten years old. The company that offered to buy it—a Japanese toy store (of all people)—has ceased to exist, and yet 4chan soldiers on.
My rejection read:
Sorry for the delay. As crazy as it may seem, even an offer of that magnitude would not change my mind. The amount of time and money I and others have invested in 4chan makes it very hard to put a price on, and, not only that, but the site continues to grow in popularity immensely each day, month, etc.
I could not be more thankful that I made the right decision. While 4chan hasn’t made me rich, it has become my life’s work and provided me with countless friendships and a decade of entertainment.
And that’s something you can’t put a price on.